
In the tide of technological development, cutting-edge technologies are like a strong wind, driving profound changes in the cultural tourism industry. Once traditional parks, scenic spots, and other landmark attractions, are leveraging the power of technology, they are undergoing a magnificent revival, becoming a powerful driving force for the surge in cultural tourism consumption in China, and injecting powerful momentum into the country's high-quality development.
In every corner of the Chinese land, this transformation shines like brilliant stars. In Heilongjiang Province, the Harbin Ice and Snow World is no longer just active in winter. During the summer vacation, the cutting-edge digital interactive lighting installations seem to turn the ice and snow world into a dreamy technological kingdom. Tourists wander through it, experiencing the unique charm of the interweaving of light and ice. When night falls, the lights and buildings reflect each other, creating a dreamlike scene, attracting tourists to come and take photos, experiencing a different dreamy atmosphere in summer. In Shanghai, the revolutionary-themed memorial sites use virtual reality technology to open a door to history for tourists, allowing them to experience that magnificent period of history firsthand. This is a perfect encounter of technology and culture, a passionate collision of innovation and tradition.
The deep integration of technology and culture has brought a superior interactive experience to tourists. In the past, when tourists visited scenic spots, they often just took a cursory look, lacking in in-depth understanding and participation. Now, with the application of technological means such as intelligent guidance, voice explanations, and interactive games, tourists can deeply explore the stories behind the attractions according to their interests and pace. In museums, through AR and VR technologies, the relics are no longer cold and lifeless exhibits in glass display cases. Tourists can closely appreciate the details of the relics and even participate in the simulation of relic restoration, greatly enhancing the fun and interactivity of the tour.
Data from the China Tourism Academy shows that generative artificial intelligence and vertical large language models are bringing a wave of digital innovation to the cultural field. The application of these technologies provides tourists with better interactive experiences, more diverse immersive choices, and more personalized services. For example, some scenic spots use artificial intelligence technology to provide services such as intelligent itinerary planning, attraction recommendations, and travel question answering, meeting the personalized needs of tourists and improving the quality and efficiency of tourism services.
The integration of technology and culture is the trend of the times and the inevitable development. We should actively embrace this change and further strengthen the deep integration of scientific and technological innovation and cultural tourism to bring more rich and unique experiences to tourists and inject continuous power into China's high-quality economic development. Let's look forward together to seeing China's cultural tourism shine with even more brilliant colors with the help of technology.